Solo ad sellers are to internet marketing beginners what mermaids are to sailors because they’re seductive and deadly at the same time. Anyone who ever struggled with getting leads using social media, Facebook ads or Google AdWords, when first discovers solo ad clicks, is in awe with their speed, simplicity and scalability potential. Innocent online business owners flock to solo ad sellers like ships that were lost at sea for half a decade flock to a distant spotlight. They seek hope and salvation. They find nearly-certain death.